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Work
Selected projects in brand strategy, narrative, and creative direction.
La Palma Cart Co.
A boutique catering and event cart business based in South Florida. An ongoing collaboration that began with brand definition and early creative direction, and has since expanded into a full brand system, website, and content.
Now live, the work continues through ongoing design, content creation, and brand development as La Palma Cart Co. grows.
Now live, the work continues through ongoing design, content creation, and brand development as La Palma Cart Co. grows.
Cove
Built around a simple idea: recovery deserves as much care as the work itself. Cove is Nathalie’s small-batch sea salt body scrub, designed from the ground up for people who move through life fully and want their downtime to match.
SG Hair Artistry
A hair stylist with years of experience and a clientele that spans neighborhood regulars to red carpet moments at the Oscars. The work was about building a visual identity as dynamic as Sandy herself, elegant and luxurious, but full of personality.
The result is a brand system that feels exactly like her.
The result is a brand system that feels exactly like her.
Eleanor's Fairy First Birthday
A custom celebration identity built around a single monogram, designed to bring an enchanted fairy-tale world to life. That monogram became the foundation for the entire event, carried across everything from the place settings to the menu. The result was a cohesive celebration where every detail felt intentionally connected.
Lean Biomechanics
Lean Biomechanics is an early-stage fitness brand focused on helping people move better through a deeper understanding of the body. The work focuses on shaping its early narrative, positioning, and visual direction, bridging the space between personal training and physical therapy.
This is an ongoing collaboration as the business continues to grow.
This is an ongoing collaboration as the business continues to grow.
Defining a Beauty Brand
Brand direction and visual refinement for an established beauty studio, focused on unifying the personal and public-facing brand.
Cookie Girl
Early brand support for a small dessert business launched during the pandemic, helping shape its visual identity and online presence.
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