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Work
Selected projects in brand strategy, narrative, and creative direction.
La Palma Cart Co.
A mobile catering and event cart business based in South Florida. An ongoing collaboration beginning with brand definition and early creative direction, as La Palma Cart Co. takes shape and prepares to launch.
Lean Biomechanics
Lean Biomechanics is an early-stage fitness brand focused on helping people move better through a deeper understanding of the body. The work focuses on shaping the its early narrative, positioning, and visual direction, bridging the space between personal training and physical therapy.
This is an ongoing collaboration as the business continues to grow.
This is an ongoing collaboration as the business continues to grow.
Calle Sol
Calle Sol is a boutique hotel concept based in Old San Juan, Puerto Rico. The work focuses on shaping the brand’s visual identity and narrative, guided by warmth, simplicity, and a strong sense of place.
Defining a Beauty Brand
Brand direction and visual refinement for an established beauty studio, focused on unifying the personal and public-facing brand.
Cookie Girl
Early brand support for a small dessert business launched during the pandemic, helping shape its visual identity and online presence.
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